Keeping in line with clean green AOTEAROA our soap is made from natural ingredients.
New Zealand Made
Fishy Fingers is a proud New Zealand developed and made product which we are showcasing to the world.
Unlike other products, Fishy Fingers is reusable avoiding the need to replace after every use.
Not only is Fishy Fingers great for having on the boat but ideal for use after cooking with fish, salmon or any other seafood for that matter.
2013 (The Lightbulb Moment)
Two keen fishermen fishing in the Hauraki Gulf struggling to enjoy some smoko (cooked chicken and lettuce sandwiches to be precise) with hands reeking of fish, bait and burley, we decided to go about resolving this ongoing problem for all recreational fishing enthusiasts.
2013-2014 (The Development Phase)
After 12 months of testing and re-testing both on the boat and cooking with fish in the kitchen, finally the final product was produced in November 2014.
2014-2015 (Snail Sales)
Fishy Fingers soap hits the market! Struggling to cover just the North Island, we soon discovered that driving around New Zealand and then packing and posting the soap ourselves each morning before running off to our full-time jobs was not the way forward if were to succeed.
2015 – 2016 (The year of the Fish)
2015 was the year we knew we were onto a winner! After successfully onboarding one of New Zealand’s largest sporting distributors, for the first time, we also showcased our product at the Auckland Gift Fair. By the end of 2016, our product was stocked in over 300 stores throughout New Zealand and growing by the day.
2016 – 2017 (Put a shrimp on the Bar-Bee)
With New Zealand sales growing exponentially, we decided Australia was our next target. By the end of 2016 we had successfully aligned ourselves with a large Australian distributor and after show casing Fishy Fingers soap at the Brisbane Gift Fair, we found ourselves in over 200 fishing or gift stores throughout Australia.
2017 (Fishy Fingers takes on the world)
2017 has been one of our most successful years with Fishy Fingers soap now being stocked by over 700 stores throughout New Zealand and Australia. In addition to this, we now aligned ourselves with large distributors in both Canada and Japan.
WATCH THIS SPACE
Awesome soap Fishy Fingers my wife wouldn’t let me go without.
The worst thing about fishing is that fishy smell! I am so impressed with Fishy Fingers! Great product, especially for my highly sensitive smell problem. Well done guys you have made the best product that every NZ home needs where a fisherman/woman lives. Thanks 🙂
Not only is this product awesome on the boat, my darling wife is now happy to cook the catch at the end of the day!
Fishy Fingers Limited
Address: PO Box 12969
Penrose, Auckland 1061