OUR STORY

OUR STORY

2017
December 5

2013 (The Lightbulb Moment)

Two keen fishermen fishing in the Hauraki Gulf struggling to enjoy some smoko (cooked chicken and lettuce sandwiches to be precise) with hands reeking of fish, bait and burley, we decided to go about resolving this ongoing problem for all recreational fishing enthusiasts.
December 5

2013-2014 (The Development Phase)

After 12 months of testing and re-testing both on the boat and cooking with fish in the kitchen, finally the final product was produced in November 2014.
December 5

2014-2015 (Snail Sales)

Fishy Fingers soap hits the market! Struggling to cover just the North Island, we soon discovered that driving around New Zealand and then packing and posting the soap ourselves each morning before running off to our full-time jobs was not the way forward if were to succeed.
December 5

2015 – 2016 (The year of the Fish)

2015 was the year we knew we were onto a winner! After successfully onboarding one of New Zealand’s largest sporting distributors, for the first time, we also showcased our product at the Auckland Gift Fair. By the end of 2016, our product was stocked in over 300 stores throughout New Zealand and growing by the day.
December 5

2016 – 2017 (Put a shrimp on the Bar-Bee)

With New Zealand sales growing exponentially, we decided Australia was our next target. By the end of 2016 we had successfully aligned ourselves with a large Australian distributor and after show casing Fishy Fingers soap at the Brisbane Gift Fair, we found ourselves in over 200 fishing or gift stores throughout Australia.
December 5

2017 (Fishy Fingers takes on the world)

2017 has been one of our most successful years with Fishy Fingers soap now being stocked by over 700 stores throughout New Zealand and Australia. In addition to this, we now aligned ourselves with large distributors in both Canada and Japan.
December 5

2018

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